Nike had a brutal 2016. It was the worst-performing Dow 30 stock, down 19%, after tripling over the previous five years. North American sales slowed, profit margins fell and Adidas reemerged as a strong competitor. Don’t blame Real Madrid’s Cristiano Ronaldo for the Swoosh’s problems. The global soccer icon delivered $500 million in value for Nike during 2016 through his massive social media network, according to Hookit, which measures the social and digital media value for brands.
After years of claims of tax evasion that have rocked the soccer world, Spanish authorities have allegedly now fingered the sport's golden boy. Real Madrid's Cristiano Ronaldo has been accused of participating in a tax evasion scheme to hide more nearly €150 million ($161 million U.S.) from the tax man.