Cristiano Ronaldo

Cristiano Ronaldo Generated $500 Million In Value For Nike In 2016

Nike had a brutal 2016. It was the worst-performing Dow 30 stock, down 19%, after tripling over the previous five years. North American sales slowed, profit margins fell and Adidas reemerged as a strong competitor. Don’t blame Real Madrid’s Cristiano Ronaldo for the Swoosh’s problems. The global soccer icon delivered $500 million in value for Nike during 2016 through his massive social media network, according to Hookit, which measures the social and digital media value for brands.