H&M Is Launching a New Brand Called Arket

Looks like our list of the best clothing stores is about to get a little bit longer. H&M announced the launch of its new brand, Arket, on Thursday morning. The upcoming line, which means "sheet of paper" in Swedish, aims to be a "modern-day market," offering men's, women's and children’s ready-to-wear and accessories, along with housewares and additional items from other brands not related to H&M.