Chloë Grace Moretz is the Kick-Ass child star whose bold movie choices have always ensured she played empowered roles. At the end of last year, after working for over ten years on 55 films (she's 19) Chloë decided to take some time out from filmmaking. She told The Hollywood Reporter that, 'I pulled the plug on all my movies because I want to reassess who I am and find myself within my roles again…I'm realising that I can slow down.'
Knights on horseback trotting down Hollywood Boulevard. Billboards, bus ads, banners at malls, a barrage of TV ads. Fast-food tie-ins. An online game and a Snapchat stunt. Three trailers.