Snapchat Introduces Custom Stories for Capturing Group Moments with Friends

Snapchat today is rolling out custom Stories, a new form of Story designed to make sharing around big events easier. When the feature is enabled for your account, you’ll be able to create global and geofenced stories with the friends of your choosing. It’s a natural evolution of Snap’s geofenced stickers business, which let you create custom stickers for weddings, birthdays, and other events. And as competition with Instagram intensifies, it introduces a new sharing mechanic that could help rope in new users.