Google Is Fighting a Losing Battle With the EU

The unexpectedly large fine the European Commission has slapped on Google -- 2.4 billion euros ($2.7 billion) -- is evidence that the search giant's relationship with European regulators is now a vicious circle of escalation. Google's reluctance to give up any revenue from its fastest-growing ad format may lead to significant, unpredictable losses in its biggest market outside the U.S.