Cristiano Ronaldo’s Coca-Cola Snub Helped Knock $4B Off Market Value

Soccer superstar Cristiano Ronaldo may have helped wipe out $4 billion of Coca-Cola’s market value when he moved two Coke bottles out of view at a press conference — and opted for water instead. Ronaldo’s apparent snub in Budapest Monday ahead of a Portugal-versus-Hungary Euro 2020 finals match coincided with a 1.6 percent decline in Coca-Cola’s stock price, according to MarketWatch data.