The total Media Impact Value of Paris Fashion Week reached $129 million, with 42.2 million engagements on social media platforms as well as printed publications, as per Launchmetrics marketing and data analytics platform.
The media value is an equivalent advertising money value, considering the engagement and reach factors.
Dior hit the highest score with a Media Impact Value of $17.4 million, as 10700 articles and social media posts had an engagement of 6.6 million.
Second in line was Chanel with a media value of $11.2 million and 3.8 million engagements. Ten thousand posts were written about Chanel’s late creative director Karl Lagerfeld, which had an engagement of 475,500.
The two top brands were followed by Off-White, Saint Laurent, Louis Vuitton, Chloé, Valentino, Alexander McQueen, Givenchy and Stella McCartney.