H&M unveiled a new online option that will let clients to be more informed about where their products are coming from.
The Swedish retailer is launching what it calls a "transparency layer" that provides information about its items, including the production country, supplier names, factory names and addresses, as well as the number of workers in the factories.
"We want to show the world that this is possible," Isak Roth, head of sustainability at H&M, said in a statement.
"By being open and transparent about where our products are made we hope to set the bar for our industry and encourage customers to make more sustainable choices. With transparency comes responsibility, making transparency such an important factor to help create a more sustainable fashion industry."