Supermodel Gigi Hadid has been chosen to be the face of Burberry’s debut Monogram Collection campaign.
The TB Monogram collection, was unveiled by the brand's creative director Riccardo Tisci in August 2018.
The collection, designed by Peter Saville, includes ready-to-wear, accessories and lifestyle pieces for men and women.
Images show Hadid in four different style types that make up Tisci's Burberry customer.
"The idea behind the shoot was to create imagery that allowed Gigi to play out the four characters of the lady, the gentleman, the girl and the boy in a very simple, stripped-back and honest studio environment," photohrapher Nick Knight said in an official statement.
"I have always loved and respected Riccardo's work, and I feel so honored and grateful that he trusted me with this project. My first Burberry show was my first time working with Riccardo, and the timing just felt perfect. It gave us our first opportunity to really get to know each other,” Hadid noted in an official statement.
The collection will be available in select Burberry stores around the world and online starting May 22.