Lacoste launched 10 limited-edition polo shirts exchanging its most famous crocodile icon with 10 threatened species in order to raise awareness about their extinction.
The number of fashioned polo shirts is equal to the number of animals known to be in the wild.
For the International Day for Biological Diversity on May 22, nine Lacoste stores as well as lacoste.... will each shed light on one specific species.
Profits will be donated to help the International Union for Conservation of Nature to preserve threatened wildlife.
The polo will be sold at $185.