H&M is collaborating with couturier Giambattista Valli for its annual high-low offering, witn an early "pre-drop" of only nine looks slated for May 25.
The entire collection will be launched on November 7.
“He is the undisputed master of haute couture with a knack for the memorable silhouette. To be able to bring his signature styles to our customers is a dream come true,” H&M creative advisor, Ann-Sofie Johansson, said when talking about the Italian designer.
“I moved to Paris because I was dreaming of building up a proper haute couture maison. Couture is the art of making beautiful fabrics and experimenting. It's the freedom of bringing like, a dream into a reality. I'm totally excited to see what's going to happen with this collaboration and all the love stories that are going to start around the world," Valli says in a video marketing the H&M partnership.