Pop star Lady Gaga will launch a line of beauty products in September to be sold exclusively on Amazon.
The company said that the brand, Haus Laboratories, will be available in different countries, including the United States, Germany and Japan.
Lady Gaga pointed out that Amazon represented the same values of self-acceptance that she has so it was the right partner for her.
“There are companies that see me and what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do ... they’ll be like, ‘Can you just change half of the equation?’ The answer is no. No deal,” the singer told The Business of Fashion.
"The last thing the world needs is another beauty brand... but that's too bad,” she added.
"They say beauty is in the eye of the beholder, but at Haus Laboratories we say beauty is how you see yourself,” the singer said of the product line.
Haus Laboratories is supported by Lightspeed Ventures Partners.