Google announced it will cancel its traditional April Fools’ Day jokes and pranks across its platforms in response to the coronavirus pandemic, said an email obtained by Business Insider.
“Under normal circumstances, April Fool’s is a Google tradition and a time to celebrate what makes us an unconventional company,” the email from Google’s head of marketing Lorraine Twohill reported.
“This year, we’re going to take the year off from that tradition out of respect for all those fighting the Covid-19 pandemic. Our highest goal right now is to be helpful to people, so let’s save the jokes for next April, which will undoubtedly be a whole lot brighter than this one,” she added.
“We’ve already stopped any centralized April Fool’s efforts but realize there may be smaller projects within teams that we don’t know about. Please suss out those efforts and make sure your teams pause on any jokes they may have planned — internally or externally."